The One Where We Discuss PPC & SEO With Pamela Wagner

When it comes to PPC, there's not much that Pamela Wagner doesn't know about the subject. Previous Associate Account Strategist at Google, and now university lecturer and founder of Ajala Digital (https://www.ajaladigital.com/) , Pamela helps 6 & 7 figure businesses leverage Google and Facebook ads profitably. In this episode the girls chat to Pamela about what it was like working at Google, running a successful PPC campaign, the differences between SEO & PPC and keyword strategies, how to measure traffic from the two sources, when and how to pick one over the other etc. It's Sarah against Pamela in this week's feature, who will be victorious? Resources Google Ads (https://ads.google.com/intl/en_gb/getstarted/?subid=gb-en-ha-aw-bk-c-bau!o3~CjwKCAiA-P7xBRAvEiwAow-VaXWju8SrBV1H8ylM9EtF-ZKfc-GTxibqv3_RnwJg4mhIHFRRZUBvSxoC36EQAvD_BwE~57785785819~kwd-94527731~1485447575~397532025828&utm_source=aw&utm_medium=ha&utm_campaign=gb-en-ha-aw-bk-c-bau!o3~CjwKCAiA-P7xBRAvEiwAow-VaXWju8SrBV1H8ylM9EtF-ZKfc-GTxibqv3_RnwJg4mhIHFRRZUBvSxoC36EQAvD_BwE~57785785819~kwd-94527731~1485447575~397532025828&gclid=CjwKCAiA-P7xBRAvEiwAow-VaXWju8SrBV1H8ylM9EtF-ZKfc-GTxibqv3_RnwJg4mhIHFRRZUBvSxoC36EQAvD_BwE&gclsrc=aw.ds) Google Analytics (https://analytics.google.com/analytics/web/#/) Ahrefs (https://ahrefs.com/) Google Search Console (https://search.google.com/search-console/about) Pamela's Website (https://www.pamelawagner.marketing/) funnelup.today (http://www.funnelup.today/)