Michael Nevins, CMO of Equativ, on The Six Sells Podcast
In this episode of The Six Sells Podcast. Mike Nicholson of Six Sells talks to Michael Nevins, Chief Marketing Officer, at Equativ.
In this conversation, we touched upon many subjects including:
‣ Putting the consumer first
‣ Privacy-first advertising
‣ Contextual targeting 2.0
‣ Measuring attention
‣ The importance of creative