The Six Sells Podcast with Marco Bertozzi
Marco Bertozzi has been in the media and advertising industry for 25 years, working at media agencies and most recently, Spotify, before launching his own company, Bertozzi49. Marco describes his career as being signposted by multiple periods of taking something nascent and going on a journey to scale. Whether that be the digital revolution, the programmatic transformation of our industry, or the growth in audio at Spotify. In this episode of The Six Sells Podcast, Mike Nicholson talks to Marco about high-performing media sales teams. The conversation is wide and varied, and we cover why the focus of your sellers shouldn't only be on the people who 'sign the cheques'. It is important to get as many touches, across different channels as possible within the people who have influence over buying, both agency and client-side.