Twitter attention study

In this episode of The Six Sells Podcast, Mike Nicholson of Six Sells talks with Lisa Cowie from Twitter, Karen-Nelson Field from Amplified Intelligence, and JP Edwards at OMD about some brand new research around attention to advertising on Twitter.

We touched on many subjects including:

‣ How much attention is enough?

‣ Active vs Passive attention

‣ Who is responsible for creating attention, the publisher, the creative?

Om Podcasten

The Six Sells Podcast is a show about marketing, media, advertising and technology. Hosted by Mike Nicholson, founder of Six Sells, the show invites senior leaders to talk about a number of the topics and challenges that are top of mind at that time. Listen on Apple, Google, Spotify, Anchor and others. Questions or enquiries to [email protected]