SBP 107: The Barber's Brief: Tariff Edition - February 6, 2025

Welcome to another episode of The Barber’s Brief!Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week. This week though, they tackle the topic of the potential trade war that could be looming!Enjoy the show!Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠Get in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Timestamps:00:00 - Introduction01:39 - NBC Tariff Overview?04:04 - Tariffs and the 4Ps20:05 - The Marketing Moment: WARCs Multiplier Effect Study29:22 - Ad of the Week - Kraft Mayonnaise from 193134:23 - Coming Up Next WeekIn The News LinksTariff Overview - NBC NewsNBC News https://www.nbcnews.com/politics/donald-trump/live-blog/trump-china-canada-mexico-tariffs-live-updates-rcna190144Which provinces are pulling U.S. alcohol off shelves over Trump’s tariffs?https://globalnews.ca/news/10993794/trump-tariffs-liquor-boards/ China’s Massive Belt and Road Initiativehttps://www.cfr.org/backgrounder/chinas-massive-belt-and-road-initiative10 things that could cost more under new tariffshttps://www.fox9.com/news/trump-tariffs-price-hikesAll the generic coronavirus ads are a waste of time and budgethttps://www.marketingweek.com/generic-covid-ads-waste-time-budget/The Marketing Moment:WARC Multiplier Effect - Great resource with a few highly relevant case studieshttps://page.warc.com/the-multiplier-effect-reportAd Of The Week:An ad from Kraft in 1931 Despite a challenging economy, they didn’t highlight the price Instead, Kraft focused on increasing brand recognition: from Gelfand to KraftProduct features & ingredients: a great supply chain that keeps mayonnaise Always Kitchen Fresh! Guaranteed by your trusted grocerEggs, Select Oil, aged-in-the-wood vinegar, rare spicesService: Home DeliveryRecipe ideas to use more: dress lettuceEmphasized nutritional value and quality for an economical price, and used recipe books as a promotional tool.