SBP 114: Turn Revenue Gaps Into Growth. With Jeremy Miller.

In our latest episode of The Sleeping Barber Podcast, we welcome Jeremy Miller, President of Sticky Branding.Jeremey breaks down revenue gaps and shows how businesses can turn them into opportunities for growth. He introduces the slingshot strategy for rapid acceleration in uncertain times, emphasizing market validation and customer needs.We also discuss the Play to Win framework, the dangers of rebranding without a strong foundation, and why real marketing goes beyond advertising.If you’re looking for actionable insights on branding, strategy, and sustainable growth, this one’s for you!Our GuestPresident of Sticky Branding - Brand Consulting Firm with offices in Toronto, Rochester & Cape Townhttps://www.linkedin.com/in/jeremymiller/≠Author of Sticky Branding https://www.amazon.com/dp/1989025889/ref=tsm_1_fb_lkAnd Brand New Name https://www.amazon.com/dp/1989025609/ref=tsm_1_fb_lk Follow our UpdatesFollow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠Get in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Timestamps00:00 - Introduction to Revenue Gaps03:10 - Understanding Revenue Gaps06:10 - The Slingshot Strategy Explained08:51 - Market Validation and Sales Sprints12:03 - Adapting Products and Services14:53 - The Role of Marketing in Revenue Gaps18:02 - Building Capabilities for Growth21:09 - Case Studies: Success Stories24:09 - Challenges in Market Pivoting26:53 - The Importance of Customer Intimacy29:52 - Conclusion and Key Takeaways42:56 - Understanding the 3% Rule in Marketing45:11 - The Importance of Brand Relationships46:24 - Navigating Market Competition and White Space48:39 - The Role of Brand Accelerators49:31 - Rebranding: Risks and Strategies52:47 - Creating Competitive Advantages through Branding56:46 - The Evolution of Brand Strategy01:01 - Post pod with Marc and V