Episode 166: Capturing the lightning on Prime Day with Victor Dwyer of Pirawna
Join Scott as he chats with Victor Dwyer of Pirawna about Prime Day!(1:00 - 2:07) Pirawna's background and how Victor got involved(2:07 - 6:02) How Prime Day did in 2022(6:02 - 8:58) What is the best strategy for your business on Prime Day? Lightning deals, promotions, or coupons(8:58 - 10:12) How do people discover products on Prime Day?(10:12 - 15:27) What is the most effective way to advertise on Prime Day? (15:28 - 21:54) On Organic and Sponsored Advertising: The Halo Effect - What is it? Is it effective?(21:54 - 23:55) Is there products you shouldn't promote on Prime Day?(23:55 - 27:28) Pirawna's product innovation(27:28 - 30:33) SMART HACK! Victor's smart hack to life and business