Episode 198 – Why ACoS Is Old News and TACoS Is for Real With Ryan Flannagan

How much money are you spending on your Amazon ads? What’s the ideal minimum budget?Should you shift focus from ACoS to TACoS? How could this shift affect your Amazon ad spending?Why is having a Multichannel perspective vital to your Amazon success?Where can you get your Amazon advertising checked?Join Scott in this insightful episode with Ryan Flannagan, the CEO of Nuanced Media, a full-service e-commerce marketing agency, as they tackle these critical questions about growing an Amazon business.Learn from the experts the key areas you should prioritize to enhance brand recognition and boost your sales Episode Notes:00:20 - Ryan Flannagan Introduction 00:50 - How a Phenomena Can Affect Amazon Sales 03:15 - Nuanced Media Pivot 03:50 - Conversion Rates“Amazon generally rewards sales with more sales.” - Scott04:40 - Amazon Listing Optimization 06:25 - Does Keyword Frequency Matter? 07:25 - Biggest Amazon Marketing Opportunity 08:30 - Hardest Part About E-Commerce 09:30 - Split Testing Amazon Listing 12:10 - Amazon Brand Referral Program 12:30 - Why ACoS Is Old News 14:30 - Transitioning From ACoS to TACoS 15:45 - Were Is Nuanced Media Headed in 2023 17:00 - The Shopify Strategy 18:20 - Getting on Google Shopping 21:10 - Nuanced Media Services Website: https://nuancedmedia.com/LinkedIn: https://www.linkedin.com/in/ryanflannagan/Twitter: RyanFlannagan | NuancedMediaRelated Post: SmartScout’s AI Listing Architect Tool