Punch Cards, Frequent Flyers, and the Future of Loyalty
The So What from BCG - En podcast af Boston Consulting Group BCG - Onsdage
The average US consumer belongs to around 14 loyalty programs. Edward Crouch, BCG’s global leader for loyalty and membership, explains how unique experiences and personalization can convert everyday customers into loyal fans. Learn More: Edward Crouch: https://on.bcg.com/3zgpaF0 Loyalty Programs Need Next-Generation Design: https://on.bcg.com/4chjlWy Travel and Tourism: https://on.bcg.com/3KXgJ3X This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
