How a 200-Year-Old Brand Pivoted to Athleisure Wear During the Pandemic

In today's episode of The Speed of Culture, Matt Britton talks to Ken Ohashi about bringing a brand’s DNA into focus. Ken is a marketing expert with years of experience in the retail industry with brands like Aéropostale and the Authentic Brands Group. Having acquired the iconic suit brand Brooks Brothers prior to the pandemic, Ken found himself navigating a new, potential post-office wear world during the Covid 19 pandemic and what that means for a brand synonymous with formal wear. Follow Suzy on Twitter: @AskSuzyBizSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected]. Hosted on Acast. See acast.com/privacy for more information.