The Right Way to Take a Stand

Many of today's executives grew up understanding that you should never discuss money, politics or religion in polite company, but times are changing and more and more consumers are expecting companies to take a stand one way or another. Gini Dietrich is talking about how to communicate your values as a brand, and sharing some examples of massive successes and failures in doing so on this week's episode of the Spin Sucks Podcast.

Om Podcasten

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.