Jeff Marks, "Power of Contractual Obligated Income (COI)"

Jeff Marks is a true Sports Entrepreneur, having started several agencies from an early age and now leading a “best in class” COI (Contractual Obligated Income) Agency which is breaking grounds around the world, including a recent huge deal with FC Barcelona to manage the branding of the Nou Camp Stadium and new facilities.  Tons of learning and insights into the world of COI.     Key Highlights Early start during MBA days, Managing Director of a 2 Man Consulting business with his Professor. Stubhub story, the one that got away. Started Sports Business Ventures, Venture Capital Pledged Fund dedicated to Sports, partnered with Alan Rosenberg and other big hitters Premier Partnerships, premier Naming rights agency. Generating massive COI, for large US teams and franchises. Premier Ventures, advisory agency, another run at Venture Capital Innovate Partnership Group (IPG360), starting of a new business development group to help sports IP owners generate long term commercial revenue Two words you are not allowed to say “Sales” or “Sponsorship” in IPG Four Main Areas of Focus: Consultative business development Valuation analytics IP Asset creation Creative agency Proprietary Software – Partnership intelligence platform (a brand new Valuation System) Direct and Indirect Revenue measurements R&D, Technology, other non-traditional areas to measure returns Projects:  US Triathlon,  Circuit of Americas (US F1 Track), MLS teams, Canadian Premier League FC Barcelona story -  Goldman & Sachs intro leads to working on re-development of Camp Nou Not just about Naming rights of a Venue but way beyond …. Naming a part of the city B2B elements in sports partnership deals New NTT Japan Partnership, re-imagine marketplace Allianz and other examples of brands leveraging the power of Naming partnerships and Venue deals (Verizon 5G) Sponsorship Hierarchy of Needs (based on Maslow’s Hierarchy of Needs) Social Responsibility getting more important Advise - Give and don’t sell – figure out how you can add value first Also working with Non-for-profit, municipalities and Health Care Groups on Marketing partnerships Final Learning, sales people always get recognized the most, important to also celebrate the team behind it and reward them   About Jeff Marks is a sports business executive with over twenty years of experience working with C-level executives at Fortune 500 companies, sports teams, leagues, venues, governments, universities, franchise owners and investors. Marks currently serves as Founder and Chief Executive of IPG360 (Innovative Partnerships Group) which is a leading business development company that drives long-term revenue for prestige properties with a focus on sports and entertainment. Marks has been credited with negotiating the largest naming rights agreement of 2016, the Johnson Controls Hall of Fame Village, which turned out to be one of the most recognized sports deals of the year and a catalyst for changing how naming rights and commercial partnership deals are executed in the sports industry and beyond. Marks has worked on over a hundred plus business partnerships over his career and a few notable partnerships include: Mercedes Benz Stadium in Atlanta, Globe Life Park in Arlington, TD Place in Ottawa, Kabam Field at California Memorial Stadium and O.co Coliseum and Tim Horton’s Field. Marks also executed one of the largest jersey naming rights deal in MLS history with the Atlanta United and American Family Insurance. Jeff Marks is also credited for developing the sports industry’s leading valuation tool which is an analytical sales model for identifying, creating and valuing sponsorships and naming rights. Marks is a frequent industry speaker on revenue related topics in the Sports Industry including NFL league meetings, Sports Business Journal and other industry organizations. Marks is an adjunct faculty member at University of San Francisco’s Sports Management Program and teaches “New Business Models in the Sports