C-Suite Outbounding with Skip Miller | Interview

Our guest for this week's episode is a sales trainer behind some of the fastest-growing sales teams Silicon Valley has produced over the last 25 years. He is a best-selling author and his latest book Outbounding has taken the prospecting world by storm. In our conversation, he shares his secrets to effective C-suite engagement. I can't wait to share with you the insights of the President of M3 Learning, Skip Miller.These are some of the questions we're discussing:What are the trends in outbounding these days?What are the advantages of targeting senior executives compared to middle management?What sort of channels do you recommend for outbounding and reaching senior executives?If you get a senior executive on the phone, what is the starting point of that conversation?What differences have you noticed in the trends or nuances of communication companies have with senior executives in Australia compared to those in the United States?Have you noticed communication styles change over time with the emergence of digital channels?What are the most common mistakes sales teams make when attempting to engage the C-suite?How do you find the balance between formulating a sales process and still leaving enough space for reps not to act like robots?What are some of the things sales enablers can do to set their sales team up for success when engaging with the C-suite? Here are some of the resources referenced in this episode.Sales enablement resources brought to you by Krueger Marketing: https://www.kruegermarketing.com/learnConnect with Skip Miller online: https://www.linkedin.com/in/skip-miller-a7243/Connect with Felix Krueger online: https://www.linkedin.com/in/hfkrueger/Where to find The State of Sales Enablement:Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g