Why Sales Process and Methodology are Still Needed | Deep-Dive

Written by Mike Kunkle, read by Felix Krueger. Hardly a week goes by without somebody claiming on LinkedIn that B2B buying has become so convoluted and non-linear, that sales process has become irrelevant. This episode breaks down why believing this narrative can be a costly mistake for enablement leaders and which approach to sales process management makes sense in modern B2B sales.The article this episode is based on appeared first in the Building Blocks, Close Up! newsletter.Resources:The Ultimate Guide to Mutual Action Plans (How to Use MAPs to Transform Your Sales Process)The JOLT Effect: How High Performers Overcome Customer Indecision by Dixon and McKennaDiscovery Skills + Patience = The Superpowers of SellingHow to Navigate the Buyer LandscapeBuilding Blocks, Close Up! Buyer Acumen - Spotlight: Exit CriteriaBuilding Blocks, Close Up! Spotlight on Personalizing Solution MessagingWhere to find The State of Sales Enablement:Website - http://thestateofsalesenablement.com/LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g