Shabby Chic - From Fearless Life to Iconic Brand
**This episode is brought to you by MuteSix and Rockerbox.** In the first part of this Feature, we sit down with Rachel Ashwell. Rachel is an author, a creative, and an entrepreneur. From the fearlessness and fearfulness of growing a brand, Rachel talks about the importance of moving forward and overcoming obstacles. With her brand Shabby Chic, she exemplifies just that. As a mother and entrepreneur, Rachel created Shabby Chic with a fearless perspective going from start-up to a lifestyle brand that covers everything from vintage furniture to fashionable clothing. Join Ramon Vela and Rachel as they break down the inside story on Rachel, the person, and Shabby Chic, the brand. In part 1, we discuss: Rachel’s mentor experience; Talking about entrepreneurial fearlessness; Time management; Following through with your creative vision; Creating a routine that meshes your personal and entrepreneurial lifestyles, and so much more. For more on Shabby Chic, visit: https://www.shabbychic.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This specific episode is also brought to you by Rockerbox. We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you. As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth. Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS. Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value). Visit https://www.rockerbox.com/storyofabrand