1543: AdTech - How ROKU Helps Brands Reach Cord Cutters
If I were to ask you, what does ROKU mean to you? I imagine you would immediately think of streaming players and smart TV apps. But did you know that Roku also works with 90% of the Ad Age top 200 advertisers? In 2020 Roku introduced OneView- the ad buying platform built for TV streaming – to the market. OneView reaches the most cord cutters of any ad platform and bring identity and viewing data from America’s #1 streaming platform. OneView’s device graph covers an estimated 4 in 5 homes in America. Even if an advertiser doesn’t want to buy ads through OneView, they can still add their existing deals into OneView to improve targeting, avoid ad collision, measure deduplicated reach, and more. Louqman Parampath joins me on Tech Talks Daily to discuss the background on OneView Roku's Ad Platform built for TV streaming. I learn more about the impact of COVID on the TV/ad industry and the importance of first-party data in advertising. We also talk about how streaming uniquely positioned to help advertisers reach their goals, the future of programmatic in streaming and it streaming is changing the ad funnel.
Om Podcasten
The speed of technological change continues to race ahead at breakneck speed, but it will never move this slowly again.
In 2024, businesses and their employees will be expected to get to grips with AI, Machine Learning, Quantum Computing, Extended Reality, Cloud Computing, Edge Computing, Sustainable Tech, Green Computing, Cybersecurity, 5G, Blockchain, Crypto, IoT, Autonomous Everything, Human Augmentation, Data Sovereignty, Privacy, AI ethics and the Digital Transformation of everything.
Navigating these uncharted digital waters can feel daunting and overwhelming for business leaders, IT teams, and employees in every sector. Especially when scrolling down newsfeeds full of hype, buzzwords, and confusing technical jargon/acronyms. Does this sound familiar? Welcome to Tech Talks Daily, a podcast uniting business and technology.
Tech Journalist Neil C. Hughes brings you the latest insights into business technology, digital transformation, and the evolving business landscape and IT. This technology podcast focuses on real-world applications and business strategies around digital transformation.
From AI's impact on business operations to navigating the complexities of cloud computing and cybersecurity, Neil explores how technology reshapes industries and redefines personal and business success in 2024.
The lineup of guests includes tech leaders, CEOs, entrepreneurs, visionaries, and even the occasional celebrity who has walked the path of tech innovation. High-profile guests share their startup stories, their journey through digital transformation, and how technology has revolutionized their businesses and lives.
Whether you want to understand how to harness technology for business growth or stay informed, Tech Talks Daily is your daily dose of inspiration and insight. Join the conversation and be part of a community shaping the future of business and technology.