1541: AdTech - Digital Ad Measurement for Verification

Founder and CEO of Method Media Intelligence (MMI) Shailin Dhar joins me on the Tech Talks Daly Podcast in a conversation about Ad fraud, Ad-tech, and giving advertisers a path to be more successful. I also learn more about their mission to bring trust and transparency into the fragmented online advertising ecosystem. After his experience working at ad-networks and in the affiliate marketing space, Shailin began speaking out against ad-fraud in 2014. Called the “Fraud Crusader,” Shailin takes ad-fraud very seriously because of the wider implications to the economy and integrity of the open internet. Working with international advertising trade bodies, agency groups, brand advertisers, ad-tech firms, and ad-verification companies to fight advertising fraud has solidified his reputation as a leading expert on the topic. Shailin’s time working independently since 2014 led him to found Method Media Intelligence in 2017 to take his crusade to the next level by teaming up with like-minded experts that can help make a real impact on the industry. Shailin is a firm believer in “Knowledge is Power.” Having written many publicly available articles and research pieces on the topic of ad-fraud, Shailin’s goal is to increase the level of awareness across the industry. About MMI Method Media Intelligence offers comprehensive digital admeasurement to ensure validity, measure viewability, and support brand safety & suitability while covering every transaction and respecting user privacy. Its core product MMI360 offers complete protection of digital ad budgets and provides clear data and guidance for verification, analytics, supply path optimization, media planning, and billing reconciliation. Innovation can be disruptive, so MMI supports all change management for its customers in their journey to having transparency in online advertising.

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The speed of technological change continues to race ahead at breakneck speed, but it will never move this slowly again. In 2024, businesses and their employees will be expected to get to grips with AI, Machine Learning, Quantum Computing, Extended Reality, Cloud Computing, Edge Computing, Sustainable Tech, Green Computing, Cybersecurity, 5G, Blockchain, Crypto, IoT, Autonomous Everything, Human Augmentation, Data Sovereignty, Privacy, AI ethics and the Digital Transformation of everything. Navigating these uncharted digital waters can feel daunting and overwhelming for business leaders, IT teams, and employees in every sector. Especially when scrolling down newsfeeds full of hype, buzzwords, and confusing technical jargon/acronyms. Does this sound familiar? Welcome to Tech Talks Daily, a podcast uniting business and technology. Tech Journalist Neil C. Hughes brings you the latest insights into business technology, digital transformation, and the evolving business landscape and IT. This technology podcast focuses on real-world applications and business strategies around digital transformation. From AI's impact on business operations to navigating the complexities of cloud computing and cybersecurity, Neil explores how technology reshapes industries and redefines personal and business success in 2024. The lineup of guests includes tech leaders, CEOs, entrepreneurs, visionaries, and even the occasional celebrity who has walked the path of tech innovation. High-profile guests share their startup stories, their journey through digital transformation, and how technology has revolutionized their businesses and lives. Whether you want to understand how to harness technology for business growth or stay informed, Tech Talks Daily is your daily dose of inspiration and insight. Join the conversation and be part of a community shaping the future of business and technology.