2737: AI, Automation, and Growth Strategies in Small Businesses

Shawn Herring, the Chief Marketing Officer at airSlate, joins me in an insightful conversation exploring the nuances of AI and automation in small businesses. With his extensive experience in scaling marketing teams from startups to major enterprises, Shawn brings a unique perspective on how these technologies are not just tools for the future but actively shaping the present landscape of business operations. Our discussion starts by looking at airSlate's recent report, which provides a startling insight: an overwhelming 94% of small businesses feel confident about embracing AI and automation. This statistic opens the door to a broader conversation about why small businesses, often perceived as cautious or conservative in their approach to new technologies, are leading the charge in this arena. Shawn shares his thoughts on how AI and automation can be seen from two angles – as friends or foes. For many small businesses, these technologies have emerged as allies in their journey toward growth and efficiency. The conversation then shifts to understanding why small businesses are uniquely positioned to leverage these technologies. According to Shawn, their direct engagement with pain points and challenges makes small businesses more agile and open to transformative solutions. Our talk further delves into practical strategies for adopting AI and automation. Shawn emphasizes starting with small, manageable steps, focusing on specific processes that hinder revenue generation, particularly in the back office. This approach is not about overhauling systems overnight but identifying areas where automation can immediately impact and scaling up from there. Looking ahead, Shawn discusses the evolving landscape of AI and automation. He views these technologies as moving from being novel concepts to essential business tools. He shares his predictions on how implementing these technologies will redefine work and set leaders apart in the small business sector.  

Om Podcasten

The speed of technological change continues to race ahead at breakneck speed, but it will never move this slowly again. In 2024, businesses and their employees will be expected to get to grips with AI, Machine Learning, Quantum Computing, Extended Reality, Cloud Computing, Edge Computing, Sustainable Tech, Green Computing, Cybersecurity, 5G, Blockchain, Crypto, IoT, Autonomous Everything, Human Augmentation, Data Sovereignty, Privacy, AI ethics and the Digital Transformation of everything. Navigating these uncharted digital waters can feel daunting and overwhelming for business leaders, IT teams, and employees in every sector. Especially when scrolling down newsfeeds full of hype, buzzwords, and confusing technical jargon/acronyms. Does this sound familiar? Welcome to Tech Talks Daily, a podcast uniting business and technology. Tech Journalist Neil C. Hughes brings you the latest insights into business technology, digital transformation, and the evolving business landscape and IT. This technology podcast focuses on real-world applications and business strategies around digital transformation. From AI's impact on business operations to navigating the complexities of cloud computing and cybersecurity, Neil explores how technology reshapes industries and redefines personal and business success in 2024. The lineup of guests includes tech leaders, CEOs, entrepreneurs, visionaries, and even the occasional celebrity who has walked the path of tech innovation. High-profile guests share their startup stories, their journey through digital transformation, and how technology has revolutionized their businesses and lives. Whether you want to understand how to harness technology for business growth or stay informed, Tech Talks Daily is your daily dose of inspiration and insight. Join the conversation and be part of a community shaping the future of business and technology.