2990: Securing the Future: Trend Micro’s Approach to AI PC Privacy

How safe are we in the age of AI PCs? As AI technology becomes increasingly integrated into our everyday devices, the promise of faster, more personalized computing comes with a critical question: Are we truly prepared for the security and privacy challenges that follow? In this episode, I sit down with Eric Shulze, VP of Product Management at Trend Micro, to explore the rapidly evolving landscape of AI PCs. With chip makers in a race to innovate, these new devices promise unparalleled speed and privacy by running generative AI locally on specialized neural processing units (NPUs). But as AI’s role expands, so do the concerns over data security and privacy. Eric shares his insights on the potential risks associated with on-device AI, including the threat of compromised data and the spread of misinformation. We delve into the steps consumers can take to protect themselves, from choosing reputable vendors to implementing additional security layers. Eric also reveals how Trend Micro is stepping up to the challenge, with plans to roll out cutting-edge tools to safeguard AI PC users. But it’s not all about the risks. We also explore the excitement surrounding AI innovation—how it’s transforming personalization and accessibility in tech, and why ethical considerations must be at the forefront of this revolution. Plus, Eric offers a unique glimpse into his own career journey, from studying zoology and working as a dolphin trainer to becoming a leader in the tech industry. As AI PCs move from concept to mainstream reality, what do you need to know to stay safe and informed? Tune in to find out, and join the conversation on how we can balance innovation with privacy in the digital age. What are your thoughts on the future of AI PCs? Let us know!