3031: How Xsolla is Revolutionizing Game Development and Monetization

In this episode of The Tech Talks Daily Podcast, I sit down with Christopher Meredith, Senior VP of Business Development at Xsolla for EMEA, to explore the latest trends and developments shaping the video game industry. Xsolla, a global leader in video game commerce, plays a vital role in helping developers and publishers fund, market, and monetize their games worldwide. With Chris's extensive background, including roles at Sony PlayStation and Warner Bros, he shares his valuable insights on how the gaming landscape is evolving and how Xsolla is supporting the entire lifecycle of game development. We begin by discussing Xsolla’s unique approach to supporting developers, from securing funding and monetization strategies to providing ongoing assistance through product suites and integration roadmaps. Chris explains how Xsolla sponsors industry events and conferences to connect developers with investors and offers expertise in navigating the complex world of game publishing. As the gaming industry becomes more diverse and dynamic, Xsolla adapts to meet the evolving needs of developers, helping them maximize revenue and grow their businesses. A key focus of our conversation is the impact of the EU’s Digital Markets Act (DMA) on game developers and publishers. Chris highlights how the DMA is set to level the playing field by increasing transparency, reducing gatekeeping, and allowing smaller developers more direct access to consumers. He discusses how this regulation could lead to lower commission rates, greater interoperability between platforms, and improved search and discovery algorithms that benefit indie developers. Chris also touches on the DMA’s potential to reduce platform lock-in effects through data portability provisions, empowering developers to have more control over their products. We also explore the trends Chris has observed at recent industry events like Gamescom and Devcom. Mobile gaming continues to surge, supported by the rise in cashless transactions and digital wallets. Indie game development is capturing an ever-growing share of the market, thanks to innovations in cloud gaming and influencer marketing. Chris shares insights into how the industry is evolving and what Xsolla is doing to help developers and publishers adapt to these changes, including expanding their presence in key territories and developing new tools to meet the bespoke needs of their partners.