136. Nick Carter on Bringing the Farmers Market to Shoppers & Vendors

Have you considered taking your thriving farm into cyberspace?  Today we’re joined by Nick Carter of Market Wagon in Indianapolis, Indiana. Market Wagon is a start-up team carrying out this mission using cutting-edge shopping and supply chain technology, proprietary fulfillment processes, and innovative logistics approaches. Their mission is to enable local food producers to compete successfully in local and regional markets. Currently they operate over a dozen hubs serving ten states and tens of millions of residents. Each hub features food grown and made by local vendors. Join us today to hear all about how Nick operates this cutting edge operation with such an expansive scale!   You’ll hear: About Nick’s experience growing up on a farm 1:07 Why grocery stores typically don’t want to work with local vendors 5:34 About the early stages of Market Wagon 7:48 What scaling challenges Market Wagon is experiencing 9:51 How Market Wagon defines local food 11:53 About Nick’s current role at Market Wagon 15:01 Nick’s criteria for entering a new market 19:04 About Market Wagon’s current growth goals 22:29 Why newer farmers should try out Market Wagon 26:55   About the Guest: Nick Carter is Co-Founder and CEO of Market Wagon, a marketplace that connects food consumers directly with local farmers and artisans. Nick started his first business at the age of 16. In the two decades since then, he’s founded or co-founded over half a dozen companies in the technology and food sectors. He’s a fourth-generation Indiana farmer passionate about using innovation to re-connect “Agri” and “Culture. Nick is also the author of “More than a Mile: What America Needs from Local Food.” Resources:Website - https://www.marketwagon.com/ Facebook - https://www.facebook.com/MarketWagon Instagram - https://www.instagram.com/marketwagon/ LinkedIn - https://www.linkedin.com/in/nickcarterentrepreneur/

Om Podcasten

If you’re looking to build a profitable farm that works, The Thriving Farmer Podcast is for you. Learn the latest tricks and strategies from successful farmers, strategize with in-depth interviews with leaders in the industry, and connect with stories of farmers just like you. With over 15 years of farming background, your host Michael Kilpatrick has the experience and authority to bring you practical advice, ask the hard questions, tease out the gold nuggets, and help share what it’s really like to build a truly profitable, sustainable farm. In the interviews, we focus on building farms that last, setting up your systems, knowing your customers, building your team, and treading that ever-challenging work/family/life balance.