Aaron Ahuvia

Aaron Ahuvia, PhD, is a Professor of Marketing and research psychologist who has been ranked 22 in the world for research impact in consumer behaviour and ranked in the top 2% of all scientists in the world across all disciplines by an independent study from Stanford University. Dr Ahuvia is the world’s leading expert on brand love, i.e. how love works when we love the brand, product, or anything else that isn’t a person; and has won numerous awards for this work. He has presented research or consulted for Google, L'Oréal S.A., Samsung, Maybelline New York, Procter & Gamble, Audi, General Motors, Microsoft, Ford, Team Detroit (ad agency for Ford and others), Chrysler, GfK Market Research, Herman Miller; and via the Altagamma consortium, Gucci, Versace, La Perla, Zegna, Valentino, Salvatore Ferragamo, and Beretta firearms, among others.Professor Ahuvia is one of the most highly-rated teachers at the University of Michigan due to his ability to make complex concepts clear and interesting to non-experts. This ability also makes him a popular source for journalists and he has been quoted in dozens of news stories published in a wide range of outlets including Time, The New York Times, The Wall Street Journal, and major publications in Europe and Japan. Dr Ahuvia has also appeared on public radio talk shows as well as popular Television shows such as the Oprah Winfrey Show.Professor Ahuvia does research, teaches and consults for governments, nonprofits and corporations in China, Denmark, Oman, Finland, Poland, Morocco, France, Pakistan, Germany, India, Israel, Italy, Jordan, Kazakhstan, Portugal, Rwanda, Singapore, Slovakia, Switzerland, the Netherlands, and Yemen.Professor Ahuvia studied philosophy at the University of Michigan before getting a PhD in marketing from Northwestern University’s Kellogg School of Management where he worked with the renowned Professor Philip Kotler. From there he became a professor at the University of Michigan’s Ross School of Business before becoming a Full Professor at the College of Business on UM’s Dearborn Campus. He also holds an appointment as a Professor at the University of Michigan Penny W. Stamps School of Art & Design. Hosted on Acast. See acast.com/privacy for more information.