What running a business through 2 previous recessions taught Maggie Patterson

Maggie Patterson is the editorial director at Scoop Studio and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for 15 years. Today, she works with freelancers and agency owners to help them implement smart strategies for business growth using proven marketing, sales, and client experience tactics. She’s the host of the Small Business Boss podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company and Virgin.com.In today's episode, we talk about mental health, our frustration with how suddenly way too many people consider themselves to be an epidemiology expert (we're looking at you tech bros) and what running a business through previous market downturns has taught us (and why that's not always going to track into this one.)Maggie shares her wisdom about what core skills and practices we all need to be focusing on right now (hint: they may not be sexy but they're what bring in the money) and, of course, what's giving her joy. Connect with Maggie at https://smallbusinessboss.co/https://www.facebook.com/smallbusinessbosshq/https://www.instagram.com/smallbusinessboss/

Om Podcasten

In a world that tells us that slick and shiny is the only way to go when it comes to building our businesses, I'm here to provide an alternative.I'm Jo Casey and I'm the coach that you come to when you've grown tired of the bro marketers and their obsessions with the size of their funnels are and how early they get up every morningIn this podcast, I'm going to be sharing the Unshiny approach to doing business. And how this can lead to greater connections, more clients, and an all-around lovelier way of doing things. It's all about showing up fully as our genuine selves. Yes. Even with the imperfection and the messiness that can come along with that.I'm going to be having conversations with fellow business owners, but also people who are pioneers in changing our perceptions of success and who we have to be to attain that. So join me each week as we dive into helping you build your Unshiny business.