Building e-commerce ecosystems on Amazon: A conversation with Rainforest’s JJ Chai

In this episode of The Venture, we discuss the importance of a programmatic approach to acquiring and scaling brands, and the multiple advantages of business-building on the world’s largest e- commerce platform–Amazon. JJ Chai, CEO and cofounder of Rainforest, a Singapore-based, e-commerce brand aggregator, shares how his previous start-up experience helps him identify, acquire, and scale Asian “solopreneurs” targeting US consumers on Amazon’s marketplace.

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The Venture is an original podcast hosted by serial business builders from McKinsey. In each episode, our experts cut through the noise to show how leaders can launch new companies, testing their theories in conversations with legendary venture builders in Asia. We break down their journey – how they did it, the challenges they faced, how they built successful businesses.