Giving and reaping rewards: A conversation with ShopBack’s Joel Leong

In this episode of The Venture, we discuss how to introduce a proven business model in different markets, localize that model for the new region, and fertilize it to become the market leader. Joel Leong, CEO and cofounder of ShopBack, explains how the company positioned itself as a pre-shopping destination to cement user loyalty, how it used performance marketing to unearth and exploit unexpected customer segments, and its upending of the established pay-per-click model with a cost-per-sale approach—one it intends to transplant into the offline space.