Navigating Digital Marketing Trends: Insights from Industry Events with Hannah Hood

Hannah Hood, Virtual CFO at Summit Virtual CFO by Anders, joins Jamie as she shares her experiences from recent agency events, including the Build Better Agency Summit in Denver and Mirren Live in New York, where Jamie also attended as a speaker. With her finger on the pulse of the industry, Hannah has recently observed from these events a positive sentiment and a hopeful outlook for the rest of 2024. Among digital marketing trends, Hannah notes clients seeking specialized services and emphasizes the importance of agencies marketing their expertise effectively. The conversation dives into the need for value-based pricing, building trust with clients, and the significance of profitability and pricing strategies.