Storytelling in Agencies: Connect, Inspire, and Transform with Jeff Bartsch

One of the show’s favorite guests returns! Jeff Bartsch is a visionary storyteller and founder at Story Greenlight. Through Story Greenlight, Jeff and his team empower experts and professional advisors to tell their stories, serve more clients, and expand their impact in the world. On this episode Joey and Jeff discuss the power of storytelling as a tool for communication, both internally and externally, for agencies. They explore different story structures and tools for effective storytelling. Jeff introduces the "ABT" (and, but, therefore) tool, which serves as a foundational tool for setting up any kind of communication. They discuss how this tool can be used in various contexts and how it can help overcome challenges in translating financial information for business owners. They also emphasize the power of storytelling in aligning people, diffusing conflict, and creating emotional connections.