30 - Red Roze - Your Product isn't the Story

I'm going to introduce you to my secret weapon. My friend, uncle and mentor Red Roze, or to me "Uncle Red". He has helped me understand the world of marketing and positioning in a way that has changed how I approach work. I can tie a lot of my growth hack moments in my career to his coaching calls. Red has worked for brands like Tony Robbins and Intel. Now, he is a successful independent positioning and growth strategist who helps companies tell better stories. In this episode, we discuss the power of the story, and how most companies are telling stories the wrong way. Contact Red at:https://touchofstory.com/https://www.linkedin.com/in/redrze/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wayofproduct.com