Finding a Niche From Real Life Experience and One Simple Strategy to Build a Sleep Consulting Business with Rachel Turner

I had a wonderful time interviewing mompreneur Rachel Turner of Hello Sleep. A few years ago, after getting her second child sleeping through the night before her maternity leave ran out, Rachel thought she might be on to something. Rachel knew she could help others with her knowledge and decided to strike out on her own as an Infant and Child Sleep Consultant. She loved the idea of helping tired parents get more rest so they could be more present and available. She completed a sleep consulting certification program and remains certified to date. Rachel opens up about how she got her first client, how she plans her content calendar, and most intriguingly, how she used (and continues to use) one simple strategy to build her business: she asks for things. Most of us are afraid to do this one simple thing because we’re afraid of being rejected. Listen to the show to see how asking questions has helped to build Rachel’s credibility as a sleep expert.  

Om Podcasten

Welcome to the Working Moms Side Hustle podcast--dedicated to all you Corporate moms who have a great career but long for more. Your current position doesn't allow you to do what you're really passionate about, and you're at a point in your life where you'd love to do something in alignment with your life purpose and make an impact in the world. But you're not ready to burn the ships yet. And that's ok. Let your day job be your first investor, and take the skills you've learned from your 9-5 to build your dream biz. It takes a lot of courage to strike out on your own--you'll have to manage your 9-5 and still be present for your family. But taking brave action to start your side hustle demonstrates to your kids, firsthand, what it looks like to really go for it in life. Listen for actionable tips plus shots of inspo to get your side gig out of your head and into reality. Listen while commuting, waiting for your kids' sports practices to end, or on your lunch break. I know you don't have much time; I'm in the same shoes. Nice to meet you, and I hope you enjoy the show.