Week 16 - Movers & Shakers - Roian Atwood - Senior Director of Global Sustainable Business at Lee

😇 Mon sponsor du mois Squarespace – Tester LA solution "no code" pour créer votre site web ➡ Créer mon site Abonnez vous à ma Newsletter ➡ Newsletter TheBoldWay ___________________________________ In this new episode, we meet Roian Atwood, he is Senior Director of Global Sustainable Business at Lee . « I think sustainability as an ethic, as a commitment to humanity, to our planet, as a very personal commitment to each other, to our familly, to our collegue, to make improvement for the future, so the world is a better place, and something we are proud of, that we do well, and I think that this ethic and that commitment, this is someting that inspires me everyday, it gets me out of bed, and something that I am exited to participate to.»   What you will learn in this episode : - Le parcours of Roian- What does sustainability means acording to Roian- When and why did Lee decided to move into that direction- What is the difference between a conventional and a sustainable jean- How did Roian managed to implement a global sustainable strategy at Lee- Why it is vital to move to sustainable fashion- What is the awarness of sustainability worldwide- Are all the product are sustainable at Lee, when it will me the case- The palet of tools Lee have to make sustainable jean- What has been the results, and the reaction of Lee customers- How to make choice between design and sustainability- What make him optimistic « No one customer should be asking themself this question : do I buy a sustainable product, or do I put foot on the table? That is not ok. There is a real responsability just not to engage with the customer and told this meaningful stories , but to find ways to make it accessible to all. »   Références : Lee : https://eu.lee.com/fr-fr/home BCI : https://bettercotton.org/about-bci/ GOTS : https://www.global-standard.org/fr/ US trust protocol for cotton growing Oeko Tex: https://www.oeko-tex.com/ Cradle to Cradle certification : https://www.c2ccertified.org/ Sustainable apparel coalition : https://apparelcoalition.org/ Higg index : https://portal.higg.org/ Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.