046 3 Things I Did To Increase Our Email Open Rate to 50%
I didn't pay much attention to email marketing during the first couple of years of my business. I would occasionally send emails to our small mailing list, and we weren't making any sales through them. However, by the end of Q1 2021, I decided to take action, and we managed to increase our open rate by 50%, multiply our click-through rate and start monetising. In this episode, I'll be sharing three top tips to upgrade your email marketing. We will also talk about what metrics you should pay attention to, what makes people open your emails and the right tone to generate more sales. What You Will Learn In This Episode: - Why we should pay more attention to our email marketing - How I noticed our emails weren't working for us and what I decided to do about it - The metrics we should watch closely to understand how effective our emails are - How increasing the frequency and including CTAs can help us grow our open-through rate and monetisation We must be unapologetic in our approach when writing copy. We must use powerful headlines, include calls to action and be clear on the value we are offering. In other words, we must invite the sale to take place. Resources: -How Well is Your Social Media Content Performing? https://www.thinklikeaboss.co/socialmediaquiz - Find me on Instagram https://www.instagram.com/think_like_a_boss.co/ - Find me on Facebook https://www.facebook.com/ThinkLikeABossCo - My website: https://www.thinklikeaboss.co/