Ep: 116 Five Ways to Repurpose the Content in your Client Prep Guide

A well-done photography client prep guide is a thing of beauty: it is a fantastic, professional way to represent your brand to your new clients, it helps reassure them that you know what you're doing and are going to be a trustworthy guide through the process, and it helps you avoid lots of time spent answering and addressing common questions and concerns. But putting a good guide together is also a HUGE investment of time and energy, and it seems like a waste that it only gets seen by those people who actually hire you. What if your beautiful prep guide could be turned into a great marketing tool, too? A way to help prospective clients find you and trust you before they ever reached out. And what about the parts of the prep guide that no one ever seems to read... is there a way to strategically drip those out so that your clients are more likely to actually follow your guidance?In today's podcast, I'm giving you some general pointers about prep guides - what they should include and how they should be structured - then I'm giving you five recommendations for how you can take the content that you've already created and put those to good use in other parts of your business... the goal - always - is working smarter, not harder. Watch the Simple Sales Masterclass where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

Om Podcasten

You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.