EP 122: 10 Reasons Why People Buy

What is going through someone’s head when they hire a photographer? Sure, they need to like the photos, and yes, they need to be able to afford the pricetag, but assuming both of those things are true, what makes someone choose one photographer over another? There are ten major drivers that motivate purchasing decisions, and once you know which one(s) are most relevant to your ideal clients, you can build a business and a message that will set you apart and make you the only option they want to consider. As we head into the busy season, a quick audit and a few tweaks could mean a boom to both your inquiries and your booking rate! Watch the Simple Sales Masterclass where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

Om Podcasten

You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.