Episode #530: Identity Marketing 101: The Secret to Creating Brand Devotion Like Barbie, Harley & Taylor Swift with Veronica Romney

Want to build the kind of passionate brand loyalty that has fans trading friendship bracelets like Swifties or being buried in branded caskets like Harley riders? In this episode, I sit down with certified master marketer Veronica Romney to uncover the game-changing framework of identity marketing - the secret weapon behind brands like Taylor Swift, Barbie, and Harley Davidson. Veronica breaks down her four-step process to create unbreakable brand loyalty by connecting with who your customers...