Ep. 114 - Jarret Adams, Full On Communications

Titans Of Nuclear | Interviewing World Experts on Nuclear Energy - En podcast af Bret Kugelmass, Energy Impact Center

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In this episode we discuss...

  • Jarret’s background in journalism and his personal path in the nuclear industry
  • How writing about nuclear has evolved over the last few decades
  • Key policy measures that helped to define the nuclear industry
  • Different nuclear content audiences and stakeholders and their unique communication needs
  • Challenges of writing about nuclear at a private entity
  • Importance of portfolio strategies and diversification of energy sources
  • Challenges of non-standard measurements when writing about fuel cycles
  • Driving new communication strategies within the nuclear industry
  • A deep dive into media tactics in nuclear industry communications
  • Balancing decreasing trends in energy consumption with drive for industry growth
  • IAEA and international nuclear audience communication needs

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