Why You Should Publicly Praise Your Competitors

In 2017, Xbox went onto social media and congratulated its competitor Nintendo on the launch of its new Switch console. As marketers, we're taught early on that even the mere mention of the existence of a competitor is a bad idea. But... have we had it wrong all along? Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy