How to create your ideal client profile

Have you a dream client? Can you describe the ideal client for your training or coaching business? What is their role? What are their concerns? Where do they live and work? Which challenges can you help them with?   When you understand whom you are serving: You are going to better target the right people Communicate the right value message Increase chances of delivering the right training Today, we’re going to help you work out who your ideal client is so you can target them, attract them and get them to work with you.

Om Podcasten

Want to know how to drive sales and get more training, facilitation and coaching clients?  Thinking of becoming a freelance consultant or starting your own facilitation business? Training Business ® is definitely the show for you. The Training Business podcast helps freelance trainers, training business owners, learning and development professionals, facilitators and coaches like you to start, grow and scale your business. Every Thursday you get expert tips to help you market your training, facilitation and coaching programs and sell your learning and development services. Your host, Mark earned his first train-the-trainer (TTT) whilst working for The Walt Disney Company in Florida and his MBA from the University of Ulster. He is an expert sales coach and passionate developer of people, and a former Learning & Development Manager with 17 years of experience training corporates, self-employed and unemployed across 19 countries. Subscribe to the show right now for a fresh episode each week.