47. A Reframe: "How do I create impactful content?"

With everything that 2020 has served up, it can sometimes feel pretty grueling to pull ourselves out of trying to process the world around us and switch gears to running our businesses. It can be particularly hard to come up with great content ideas when you are distracted by and wrapped up in larger issues. In this episode I want to offer you a reframe to help you get motivated to put out your impactful message without having to turn off that side of you that is plugged into and processing current events.