70. Sustainable, aligned business: Understanding the problem

In this week’s episode I’m getting specific about creating a sustainable and aligned business - taking the time to dig into understanding the problem before jumping into action (which can make the problem worse). Here’s what I cover in the episode: Why we end up choosing unsustainable strategies or solutions The confusion that can lead us to that point How these strategies can worsen the problem The good news that there actually are alternative strategies which have been written on, researched, and documented Why we need to take time understanding the problem before jumping into action