How Junae Brown Became the ‘Beyoncé of Marketing’

Junae Brown is a marketing expert and the founder and CEO of Browned 2 Perfection agency. She started her career in music and had worked for several record labels like Sodi Layla's, Columbia, and RCA. She gained the skills and expertise while working for these companies and set herself to start looking at the opportunities to have more control over all the exciting projects she wants, which is primarily why she started her agency.In today's episode, June shares her experiences way back in the music industry and how it paved the way for her to create her agency. She talks about the secret behind her signature, "Beyonce of marketing," that stood out in the marketing realm. She also shares her insights on building brands and creating a scalable business in the music industry. We had an insightful talk about her and her business ethics, which makes her distinct, making people want to work with her. Episode Highlights[01:36] Looking back at Junae’s previous roles in the music industry [06:06] Junae’s take on the royalty rate of streaming [09:16] Her thoughts on the previous and emerging labels in the music industry[12:57] Using the internet to maximize what artists are selling and get better compensation[15:40] What is it that attracts people to work with her agency[21:47] Bridging the gap between building a following and building a brand[24:11] What does “Beyonce of marketing” mean[32:57] Junae’s business ethics and commitment to legacy and impact[33:53] Who is her dream client? [39:34] Junae’s talk with Yoh Phillips on music’s record label misconceptions[44:30] Junae’s insights on having marketing strategies to make a music brand marketable[47:56] Her closing advice on making great business with musicListen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuest: Junae Brown https://www.instagram.com/junaebrown/ https://www.instagram.com/B2PAgency/ Trapital is home to the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo.