Jamal Henderson on Space Jam, Structuring SpringHill, LeBron James, and the Creator Economy

Jamal Henderson is the Chief Content Officer of The SpringHill Company, a video-production company created by LeBron James and Maverick Carter. He reveals what it took to get “Space Jam: A New Legacy” off the ground, diving deep into branding partnerships and the musical aspect of the production. He also weighs in on all of the changes that have happened in the entertainment landscape post-pandemic and gives a preview of what’s next for SpringHill. If you’ve ever wondered what it’s like to spearhead projects for an entertainment company and to launch a movie post-pandemic, this is the episode for you! Episode Highlights: [ 02:08 ] How the pandemic affected the production and release of movies [ 03:12 ] About “Space Jam: A New Legacy” and SpringHill’s brand projects [ 06:27 ] Why the movie is on-brand for LeBron and how it aged well [ 10:45 ] On creating the “Space Jam: A New Legacy” soundtrack [ 14:40 ] How SpringHill came to be what it is today [ 22:55 ] About SpringHill’s venture into the audio side of the entertainment industry and its ongoing efforts to promote diversification [ 29:38 ] On SpringHill’s upcoming projects   Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: Jamal Henderson, @jamalhenderson, The SpringHill Company  Trapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo.