The Business Behind The Grammys

This episode is about music's biggest night. But we’re not interested in who should win. This is about the business behind the show and everything surrounding it.We break down how the show makes money for CBS and the Recording Academy despite the viewership decline, the massive For Your Consideration business, the campaigning required to win an award, and major controversies over the years.I'm joined by Zack O'Malley Greenburg, friend of the pod, who covered The Grammys several times while at Forbes.This episode is brought to you by DICE. Want to learn more about how you and your artists can reach a packed room of your superfans? Learn more at dice.fm/partnersMake sure you listen in for our new Chartmetric stat of the week!00:31 Why The Grammys were started08:04 The Grammys cultural impact over time.16:50 How The Grammy elevated the perception of musicians32:03 How The Recording Academy Works52:15 Changes we would make to The GrammysEnjoy this podcast? Rate and review the podcast here! ratethispodcast.com/trapitalTrapital is home for the business of music, media and culture. Learn more by reading Trapital’s free memo.