Why the Golden State Warriors Launched a Record Label

The Golden State Warriors took the commonly-said phrase “every company is a media company” and did one better, launching a first-of-its-kind organization, Golden State Entertainment (GSE). Leading this brand-new entertainment company is Warriors’ chief business officer David Kelly, who joined me on this episode of the Trapital podcast to discuss the brand-new endeavor. While GSE is an extension of the Warriors brand, it wasn’t created with the sole purpose of advancing the NBA team. It’s a completely separate company (not a division) and as Kelly told me, it needs to be profitable. To do so, GSE will produce original documentaries, music, and events.Announced in April 2022, GSE has wasted no time breaking into the entertainment space. It’s already inked deals with iconic acts like Rhymefest and No I.D., released a song with K-pop star BamBam, and announced a documentary around Bay Area’s own Jeremy Lin.The Warriors are building a sports, entertainment, media, and technology company in front of us and this interview shines light into the entertainment piece. Here’s everything David and I covered in this episode:[3:10] How The Golden State Warriors Got Into Music & Film[5:34] Measuring Success For GSE Record Label[7:05] Synergy Opportunities With NBA Team[8:11] What’s An Artist Deal At GSE Look Like?[9:32] Why Rhymefest & No I.D. Joined GSE [14:55] Crypto’s Influence On Golden State & NBA Naming Rights Deals[16:52] What Type Of Projects GSE Is Pursuing[21:22] Why Can’t GSE Do A Steph Curry Documentary Until He’s Retired?[23:13] Is There A New Era Of Documentaries?[25:07] Upcoming GSE ProjectsListen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuests: David Kelly, @goldenstateent This episode was brought to you by Highlight. Build the community of your dreams on the blockchain. The new company is backed by leading investors like Haun Ventures, Thirty Five Ventures (“35V”), and more. Learn more at highlight.xyz  Enjoy this podcast? Rate and review the podcast here! ratethispodcast.com/trapital Trapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo. TRANSCRIPTION[00:00:00] David Kelly: We don't want to limit ourselves to only doing Warrior stories. We're not going to limit ourselves, even you know only doing basketball stories. We want to do, and I don't think we're even going to ultimately limit ourselves to just do sports stories. We want to do stories that are relevant and resonate and have most likely some sort of sports tied to them.[00:00:18] David Kelly: But if it's a story that we think we can facilitate the telling of the story, and there's a place for us at that table, and, if not for our participation, the story maybe doesn't get told then we'll be involved. [00:00:29] Dan Runcie: Hey, welcome to the Trapital podcast. I'm your host and the founder of Trapital, Dan Runcie. This podcast is your place to gain insights from executives in music, media, entertainment, and more who are taking hip-hop culture to the next level.[00:00:57] Dan Runcie: Today's guest is David Kelly. He's the Chief Business Officer and Chief Legal Officer of the Golden State Warriors. And he's the head of the new Golden State Entertainment, which has focused on music, media and more. That's right. The Golden State Warriors are starting a record label. Believe me, when I heard this, I paused what I was doing, and I said, "Okay, I got to learn more. Tell me everything." And it was great to have David on to hear more about it. A lot of the inspiration for the record label came from David's own experience in hip hop. He was an artist himself, Capital D. We talked about how his journey through music influenced what he saw the platform for, of this team and ultimately the opportunities that they could provide for artists.[00:01:41] Dan Runcie: They also have some great vets in the game that have jumped on board. No I.D. is an advisor to Golden State Entertainment, as well as Rhymefest who was signed on to join the record label himself. You may know both of them from their relationship with Kanye West and the work and influence he's done there.[00:01:58] Dan Runcie: And David's old relationship with Rhymefest, too. So this was great to chat about. And we also talked about some of the potential projects coming down the pipeline. They're actually working on a project telling the story of Jeremy Lin, who is a Bay Area native and especially around everything that happened with Linsanity We're coming up on the decade anniversary of that and the influence he had on his New York Knicks run.[00:02:21] Dan Runcie: And we talk about what some of those future projects may look like. We also talk about some of the trends happening right now with naming rights and all of the cryptocurrencies and Web 3.0 companies that are fighting for naming rights, both inside and outside of the arenas as well. This is a fun chat.[00:02:37] Dan Runcie: And if you're interested in how teams like the Warriors, a team that is worth nearly $6 billion, how are they thinking about things and using their platform? This is the episode for you had a great chat. Hope you enjoy it. Here's my talk with David Kelly.[00:02:52] Dan Runcie: All right. Today, we have David Kelly, head of Golden State Entertainment, which recently launched a record label. Congratulations. And let's actually start there. When did you first get the idea to start a record label for an NBA basketball team? [00:03:10] David Kelly: Yeah, so it's, it's funny. So, I mean, the company is two parts.[00:03:13] David Kelly: We're doing film and we're doing music as well. And so the idea has been something that's been kicking around in my head for maybe three years now. And it really came from conversations with our ownership group around what we want to create as the Golden State Warriors. Like we see ourselves as a sports team, but really a sports entertainment media technology company.[00:03:32] David Kelly: And it's up to me to try to figure out, all of us at the Warriors, to figure out what that really means and what kind of skills we can bring to bear on creating that larger vision so that to make it a reality. And so I thought about like what we do on the marketing side and what we do as a sports team, like we create stories, we create content.[00:03:51] David Kelly: And then I thought about my own personal background in the music front. And I always saw myself as a content creator storyteller. And I started thinking about how can we bridge these two worlds? And so just over time, it's just the idea started becoming more and more apparent that this is something that we can be doing as the Golden State Warriors, and we, you know, there's this ancillary markets that are close, very close to sports, specifically to basketball. and we can create content in that space, whether it's film and/or music, so. [00:04:20] Dan Runcie: And I feel like your background, as well as an artist, Capital D, you had an experience that you understand exactly what it takes and the nuances of the music industry. So I feel like that as well, likely had a, as you mentioned, a pretty big influence on wanting to bring this to life. [00:04:39] David Kelly: It did. I mean, in a lot of ways, it's kind of aligning my passions and my background, my experiences into just bringing it all into even greater alignment and, with the platform of the Golden State Warriors platform that the NBA provides and being able to take who I am and really, really of dig into it and align it.[00:05:00] Dan Runcie: Right. And then for the record label itself, let's talk a little bit about that. What do you see as success for the record label? How will you measure that? Because I'm sure that some people could maybe think that you obviously have a very successful basketball team itself. Is this something more that extends the brand and gets more customers in? Or is it something that, you know, stand alone, does have its own benchmarks for profitability or some of the other things looking at how other record labels may manage themselves? [00:05:34] David Kelly: Yeah, so we want to, it's both. It definitely is an extension of the brand and it's good for the Golden State Warrior brand. It's already paying dividends there, but it's a separate company that has it's, it's not like a division of the Warriors. This is a separate company that we launched.[00:05:48] David Kelly: And it needs to be a profitable company and we're going to run it as such. In addition, we want to make sure that we're having an impact with the art that we put out, with the music they'll be put out and we want it to be relevant. We want it to speak to issues. We want it to inspire people. And so it's nothing new for a record label to be focused on that, but because we are attached to a separate organization, a separate team, it needs to all be consistent with our mission as Golden State Warriors. And so what we do all has to, it's that word alignment again. It all has to be aligned. So, yeah, so we're going to make some money.[00:06:25] David Kelly: We're going to do dope projects. We're going to have an impact. And it's all going to speak to the benefit of the Golden State Warrior brand. [00:06:33] Dan Runcie: I'm envisioning some type of opportunities, just leveraging the platform you already have, whether that's, at halftime artists that assigned to the label coming out and being able to perform their, they have a platform or on the other side, as artists are performing at the Chase Center, being able to feature them as headliners for some of the A-list acts that come through.[00:06:55] Dan Runcie: I feel like you having that, and then you also have the channel as well. Just being able to leverage each of these things to amplify the voice of the platform you have. [00:07:05] David Kelly: Check, check, check. So, yes. So at game two in the series against Memphis, actually it was game four, the second home game in our, in the series against Memphis.[00:07:16] David Kelly: MAYZIN, who's the first artist who got signed, who signed to Golden State Entertainment, he performed at halftime in that game. And so, so yes, what you envision is, already come into pass. And in fact, the very, before we had even announced Golden State Entertainment, we had BamBam, performed at halftime right before we released the song by MAYZIN and BamBam. I mean, that was our last home game of the season against the Lakers. So yes, we definitely want to use that. We already bring talent in, artists in to perform. And so, yeah, we should be using the same sort of, the same homegrown talent that we have at GSE and finding these new ways to get exposure for artists who are affiliated with. [00:07:56] Dan Runcie: And for the artists listening that may be interested, I know where in this era where a lot of artists want to own their masters. They want to be able to have their own flexibility. Well, what does some of that look like for the artists that would be considering GSE? [00:08:11] David Kelly: Well, so I'm not going to get into the finer deal points that we have, but like something like, BamBam. Bambam was with this group called GOT7, obviously, right? And then he went solo. We did a song with BamBam. Bambam is not signed to Golden State Entertainment, right? He has his own career as an independent artist, huge following. So we can align ourselves with any number of artists who are not signed to our label.[00:08:36] David Kelly: And so I think that's something different than your typical record label in that we have this platform that the Golden State Warriors that has his own benefit that we bring to major artists to, to larger artists. And we have something that I think that's already attractive to an artist. So it doesn't have to be a long-term deal necessarily instead of every instance that we, that we're doing a partnership or collaboration with an artist, so. [00:09:00] Dan Runcie: And to that point, the connections and a lot of that is what makes the difference even when people see and understand the brand, or you had Too $hort performing at game one of the Western Conference finals, E-40's courtside at all of these games, like you have the culture that's there so I do think that you have that.[00:09:19] Dan Runcie: Oh, yeah. One of the other things I saw too, is that you all have Rhymefest who, of course, is an established artist himself, long-time collaborator with Kanye West. What did that relationship look like and getting him on board? [00:09:32] David Kelly: Yeah. So Rhymefest is like family. So that, that is a friend of mine going back 30 years. And when I think about, we're trying to build GSE, who do I want to align ourselves with from a brand perspective? When I think about one of the best writers that we have in hip hop over the past several decades, someone who actually has been an activist in his life still very, you know, very wise and very relevant at the same time, people like Rhymefest come to mind. And so that's where that kind of collaboration came from.[00:10:06] David Kelly: And No I.D., the same way, right? Like this is your OGs' OG when it comes to knowledge of the industry, knowledge of executive coaching. Someone who can help me just in terms of, trying to really run and build Golden State Entertainment. So to have him as a strategic advisor, also as a cultural advisor and producer, like there's no better person. And so, yeah, and those are just relationships from, you know, both of those guys are like family, so. [00:10:36] Dan Runcie: Yeah. That's great. That's great. And then are there any partnerships right now on the major record label side, or is it mostly an independent operation? [00:10:46] David Kelly: Independent at the moment, who knows what the future might bring. But I'm independent at the moment. We have a distribution agreement, so we go through a distributor like your typical indie label would what would do, and we go from there. [00:10:58] Dan Runcie: Nice. And something else you mentioned, taking a step back, looking at GSE more broadly, you mentioned the tech side and I always thought a lot about the rise of tech in the bay area, along with the rise of Golden State Warriors, just when they were in that run 2015 on with Steph, Klay, and Draymond, and we had heard so much about the investments that they were getting involved with.[00:11:23] Dan Runcie: I think this is a lot of what attracted KD. I know that Andre Iguodala and Steph had done work with Mastry and Rudy Cline-Thomas, and what he's done there. So, a lot of that at least to be seemed like the area brought them there, but they were each doing their own separate things. So it's interesting to hear what you may have alluded to in terms of the GSE in the Warriors itself, doing a bit more directly on the investment side.[00:11:49] David Kelly: Yeah. And so on the investment side, as it relates to tech, it's less GSE and more just the Golden State Warriors. And we have a separate arm that looks at various different tech investments. So that's separate from GSE. GSE is on the content front, film and music. But when we talk about us being a sports entertainment, media, and technology organization, we are as an, as a larger organization, that Golden State Warriors looking to make various different tech investments. The background of members of our ownership group, specifically, Joe Lacob, a fantastically successful venture capitalist. And so like he knows what he's doing when it comes to looking at those sorts of investments. [00:12:27] Dan Runcie: Let's take a quick break to hear a word from this week's sponsor.[00:12:30] Dan Runcie: That makes sense. Especially the past few years, I feel like there's so many teams as well that have either been getting more involved with crypto, where the rights for naming, with a lot of the crypto companies sponsoring arenas as well. And I know that some of that, you're also the Chief Business Officer for the organization too. What does that wave been like at least from your perspective when you're seeing some of the companies that want to, whether it's naming rights or wanting to be able to partner with the team on a more direct basis?[00:13:02] David Kelly: Yeah. I mean, so we're always looking to be at the forefront of new, innovative, whether it's technologies, ways of doing business. And so I see that world for the Golden State Warriors connects to what we'd have done in, in the NFT space. And we actually, we have a partnership ourselves with FTX. And so we were, I think the very first sports team to do an NFT drop around this time last year.[00:13:27] David Kelly: And so I do not, by any means, consider myself to be an expert in that space, but we, as an organization, want to make sure that we're on the cutting edge and innovative, and we have a number of people at the organization who are experts in that space and guide our hand in terms of looking into different companies with which we'll push to partner in ways in which to invest in, in Web 3.0 and NFTs and things of that nature, so.[00:13:49] Dan Runcie: That makes sense. And I guess on this note, thinking about naming rights more broadly, I know that the Chase Center had signed the deal with Kaiser. You, of course, have Thrive City and naming that through them. And then with the Chase Center as well, obviously with Chase too, it feels like every few years we do go through these waves where a lot of the teams do start to change or they do start to re-up their things. And I feel like the past couple of years, we've been in one of those modes now. Does it feel that way from your perspective, or do you feel like these things are constantly changing? [00:14:24] David Kelly: When you say one of one of those modes now, can you elaborate what you mean?[00:14:27] Dan Runcie: Yeah. So I feel like in the past couple of years, especially the NBA, there's been a lot of teams, either, A, changing their naming rights to crypto-related companies that like things that are reflecting the current wave, or maybe the same thing with their outdoor space. And I know a lot of these things may change from time and time again, but I feel like the past, like, two, three years, we saw a wave. It felt like there was a lot more turnover than maybe there was in the three years or four years before that. [00:14:55] David Kelly: Yeah, I think that may be more coincidence. I think those things go cyclical. And so you'll have your naming rights deal, whether it's for an outdoor space or for the arena itself, your 10- year deal or 20- year deal.[00:15:07] David Kelly: And just when those deals come up, they come up. And so I haven't talked to my counterparts at the other teams about it, but I'm pretty sure that those new deals that you're seeing are, they're as, a legacy deal that just happened to expire sometime over the last couple of years. And yes the crypto space is very hot right now.[00:15:25] David Kelly: So you'll see, you know, crypto arena and things of that nature, definitely jumping in and using sports properties, specifically arenas as a way to promote their product. And so you'll see a lot more arenas being named in the crypto space, but I don't think that the number of partnerships that have changed hands over the last couple of years is increased.[00:15:44] David Kelly: I don't think that's the case. You've just probably would see more concentration inside of that particular, with that particular industry. [00:15:50] Dan Runcie: Yeah, that makes sense. And I think maybe the other side of it too, is that because at least from my perspective, we're seeing more of the outdoor spaces as well. Like having those and maybe a bit more valid.[00:16:01] Dan Runcie: I think I recently saw that the box area, they call it Deer District. They're looking for $4 billion for the naming rights for that. And I mean, sure, other teams are seeing that. I mean, you already have yours with Warriors. I'm sure other teams will see that, okay, like how could we get our version of that?[00:16:17] David Kelly: Yeah. Yeah. We named our entire plaza as Thrive City. And so, yeah, so we sold naming rights with respect to the arena as Chase Center. And then, sold naming rights with respect to the entire district as Thrive City. And so, yeah, so similar things happening with other teams. [00:16:31] Dan Runcie: Got it. So shifting gears a bit, I want to talk a bit more about the other multimedia areas of GSE. So outside of music, we talked a bit about movies. You talked about what it could look like. It’s just like film and video in general. What does that outlook look like? What are you envisioning for the type of projects you can release? [00:16:52] David Kelly: Yeah, so we want to be involved in projects that are rooted in sports. By no means are they limited by sports, right? And so one of the first projects, and our involvement can be any number of things. We could be a producer. We might come to the table with the script, with the entirety of the idea. There might be a project that's already moving forward and it just kinda needs us to make some connections and, and help to facilitate and so we could be putting money in not putting money in, lending our platform, any number, any number of things. And so, but one of the first projects that we got involved with was a project that was already moving forward, called 38 At the Garden about Jeremy Lin. We came in to help facilitate the production of that project.[00:17:31] David Kelly: And it really is a, it's exactly what it is we want to be doing on the film side at GSE. It's a story that's rooted in sports. It's the 10 year anniversary of Linsanity, but the true relevance of the project and why it speaks to us, and why I think it's going to speak to so many people, it's premiering at Tribeca in a couple of weeks, is because, more recently, the Stop AAPI Hate Movement and the violence against members of the Asian American community makes Jeremy Lin's story that much more relevant. And there's, so there's a social relevance to his story, which is why it really appeals to us. So we want to be telling stories that are rooted in sports, but have a larger social component to them.[00:18:11] David Kelly: And so Lin, Jeremy Lin's story is specifically that. And so, yeah, we're proud to be a part of it.[00:18:15] Dan Runcie: That makes sense, especially given the connection there because I think that some people may hear the association immediately, they may think, okay, well, he's a New York Knick. How did the Golden State Warriors get involved with the project for the New York Knicks?[00:18:28] Dan Runcie: Like, wouldn't the Madison Square Garden, or their, entertainment group be all over this? But what was the process like for that? Because I do assume that that is something that they would want to be heavily involved with, or maybe even potentially protective of.[00:18:43] David Kelly: Well, to be clear, he's from the Bay Area. And his first shot in the NBA was with the Warriors and his last shot in the NBA was with the Warriors.[00:18:51] David Kelly: So, our stories, we do not have to, we're not only going to be involved in stories that are Golden State Warriors stories, but for Jeremy, there are several Golden State Warrior ties, which is why it was something that we were very much focused on him and his story. We don't want to limit ourselves to only doing warrior stories. We're not going to limit ourselves even, you know, only doing basketball stories we want to do. And I don't think we're even going to ultimately limit ourselves to just do sports stories. We want to do stories that are relevant and resonate and have most likely some sort of sports tied to them.[00:19:24] David Kelly: But if it's a story that we think we can facilitate the telling of the story, and there's a place for us at that table, and if not for our participation, the story, maybe doesn't get told then. we'll be involved [00:19:36] Dan Runcie: That makes sense. And I assume this also extends with scripted content as well, whether that is, you know, movies and films and things like that.[00:19:43] David Kelly: Yeah. we are starting off in the unscripted space, but we do not want to limit ourselves, put it that way. I think there's a lot that we can bring to bear whether on those unscripted or scripted side. [00:19:52] Dan Runcie: That makes sense. Thinking about your team though, and thinking about some of the stories you have potential for, a few things come to mind that I think would be amazing to see if there was something about it, that "We Believe" Warriors, that run. We'd love to see something like that. That's one of them, the other one that comes to mind is what would the Warriors' version of a Last Dance look like, right? Like we obviously have to see how this playoff run goes, but what would that look like?[00:20:21] Dan Runcie: I mean, I have to imagine that there's been some type of recording that has footage, that hasn't already been broadcast about everything from a, likely even well before that year you won the championship because this core group had been together for so long. [00:20:35] David Kelly: You have a very vivid imagination.[00:20:40] Dan Runcie: Well played,well played. [00:20:42] David Kelly: Yeah, yeah, I agree. Let's just say that. [00:20:46] Dan Runcie: Well, the one thing that you can comment on, which I saw and you can correct me if I got this right, but I saw something that said that GSE couldn't do a documentary on Steph Curry until he retires because of the League's collective bargaining agreement.[00:21:03] Dan Runcie: And when I first saw this, I had to pause and think about it because I was like, I thought that Steph had had stuff with Facebook, I thing, one of those shows. I think him and Ayesha have that HBO show. What is the aspect that makes it that he could do stuff with them, but you all couldn't do something like this?[00:21:22] David Kelly: Yeah. So, I mean, it seems a little, it doesn't seem intuitive, but when you think about it actually does make sense. So if we're paying, the salary cap is such that we can't pay Steph more than X dollars, so we can pay them X dollars in terms of his contract. But then we can go do a movie with him that's going to make X plus Y or X or 3X dollars.[00:21:43] David Kelly: The League will look at that and the other 29 teams will look at that as a salary cap and salary cap circumvention. And so I get it. It makes, it actually does make sense. It protects us the same way, protects all the teams. And so, yeah, you can't have your separate deals under the table deals with a player where you're driving revenue to that player outside of his player contract.[00:22:03] Dan Runcie: Okay. That makes sense. So, because it's still technically part of the broader organization, that's why versus obviously Facebook is completely independent. Okay. [00:22:13] David Kelly: Yeah. [00:22:13] Dan Runcie: Interesting. [00:22:15] David Kelly: So it's not to say that the player can't go out and make, you know, 5X, his player, his salary, more often times 10, 20X his playing contract. It just can't come from the team.[00:22:24] Dan Runcie: Got it. That makes sense. And maybe one thing that you may be able to comment on that I've been thinking about, especially just given the era that we're in now with how much more is being recorded, every person has their own channel to share things, whether that's Steph or a Draymond or whoever it is. I feel like that may make the filmmaking of a future Warriors-run documentary a little different than something like say The Last Dance when content and media was just less saturated then. So the footage and the concept they were able to have stands out in a unique way.[00:22:59] Dan Runcie: Does that shape overall, at least at this era, how you may approach documentary projects or what the unique angle may be given all of the opportunities for these players and for other outlets to be able to share their voice? [00:23:13] David Kelly: Oh, it does. It does. It changes it. In some ways it makes the player a lot more known and relevant and universal.[00:23:21] David Kelly: I mean, if you think, if you look at a player like Draymond, who has been able to, he's a personality on TNT. He has his own podcast and he's phenomenal inside of all that, all the different venues that he's in, it makes them a lot more. It makes him a lot more marketable. And so that could be a very good thing for when we're trying to do, if we might try to do a, and make our version of The Last Dance documentary, right? Cause I think that, you know, there are still stories to be told. There is still the definitive story to be told. And so I don't think that it necessarily detracts from what it is that we're trying to do. I think one can build upon the other. Maybe we have to look at it differently in some of the stories that we're gonna maybe tell are going to be a little bit different than stories that you may have already heard as a listener. [00:24:06] Dan Runcie: That makes sense. And I think in a lot of ways, the fact that there is more means there's so much more to build upon. I think back to last year. So this would have been 2021 when Draymond and Kevin Durant had had that Bleacher report conversation they had, and it created enough buzz to create a moment, at least for people that follow the NBA.[00:24:25] Dan Runcie: And you got two people that were just sharing their thoughts on one particular aspect of, you know, not one particular aspect, but one of the main things surrounding that discussion was one of the infamous interactions that they had had. So I think that those things do, like you're saying they build upon each other and they create new opportunities to tell and share these stories.[00:24:45] David Kelly: That's right. I agree. [00:24:46] Dan Runcie: Yeah. That makes sense. Well, this has been great. I think it's exciting. You have a lot of stuff that's, we're definitely going to keep an eye on and I guess before we let you go though, are there any future GSE projects that you're excited about or anything that we haven't touched upon? Or as you're thinking about what the future looks like, where the potential is at, where things are going?[00:25:07] David Kelly: I mean, there's a number of film projects that we're working on right now. Not in a position to announce anything yet, but we, there may, there's another one that we're working on with respect to, a retired basketball player, probably gets announced over the next month or so. And when that comes out, you know exactly what I'm, talking about. What we have announced are some of, is the lineup that we have on the music side. And so I'm really excited for people to hear this new J.U.I.C.E. project and a couple of projects that we have with Georgia Anne Muldrow, because those are two legacy artists who I think have not received their just due in their careers.[00:25:41] David Kelly: And I think there's an underground, hardcore support that they have. And we're just looking to see if we can expand upon that because I think Georgia Anne is the Nina Simone of our generation, like she is, her voice and her ability to produce and sing and, and her viewpoint on the world is just something that would just love to be aligned with.[00:26:01] David Kelly: I love listen to and be aligned with. And so I'm really excited about that project. [00:26:04] Dan Runcie: Nice. Any plans in audio, not music-related, podcasting. [00:26:10] David Kelly: We've kicked some things around. Yeah. We've kicked some things around, nothing that's concrete at the moment, but you know, we're, we are aware of all the various different mediums.[00:26:19] David Kelly: And so we're looking to see how it is that we might be able to do storytelling be all on different media. [00:26:25] Dan Runcie: Sounds good. Looking forward to it. Well, David, this is great. Thanks for coming on and chatting. Before we let you go, where can people find you or find the GSE if they want to follow up and keep up to tabs with everything that you have coming?[00:26:39] David Kelly: Yeah, so, we're going to start doing a much better job updating our website. So our website is gsent.com and we're also on Twitter and on Instagram as well. [00:26:49] Dan Runcie: All right, sounds good. Thank you. This was great. [00:26:52] David Kelly: Hey, appreciate it, man. This was great.[00:26:54] Dan Runcie: If you enjoyed this podcast, go ahead and share with a friend, copy the link, text it to a friend posted in your group chat, post it in your slack groups, wherever you and your people talk. Spread the word. That's how Trapital continues to grow and continues to reach the right people. And while you're at it, if you use Apple Podcasts, go ahead, rate the podcast, give it a high rating and leave a review. Tell people why you like the podcast that helps more people discover the show. Thank you in advance. Talk to you next week.