Hotel Digital Marketing, Direct Strategies & the HMA

The Chairman of Hotel Marketing Association (HMA), Harry Fielder (also CEO Umi Digital), talks hotel digital marketing, direct strategies and introduces us to the HMA.As one of the presenters at ACE Hotel Tech Summit, September 2023, he will be covering Clever ways to encourage more direct bookings. In our conversation we look at:1. What is the HMA? Why hotels should be a member2. Trends in direct bookings3. The basic hotels should be doing f...