Transforming Family Business & Personal Values with Aaron Katerberg | Ep 250

Aaron Katerberg didn’t set out to be an irrigator. He’s been a tennis pro, pursued a master’s degree in divinity and climbed Mount Kilimanjaro. After college, he tried working for his father’s irrigation business, but that first stint didn’t pan out. Years later, Aaron made peace with the fact that irrigation runs in his blood, and he decided to dive back into the family business. In 2012, Aaron became CEO of Grapids Irrigation, based in Grand Rapids, Michigan. As a third generation irrigator and second generation owner, he immediately set his sights on scaling the business and increasing revenue, which he has since very successfully achieved. Aaron currently serves as Visionary and CEO of Grapids Irrigation. Powerful Moments From The Episode 00:00 - Transforming the Family Business with Systems 01:49 - Aaron Katerberg’s Backstory 06:38 - The Katerberg Family Business, Grapids Irrigation 09:53 - Transforming The Family Business 14:04 - Father & Son Business Relationship Struggles 17:07 - Implementing “Traction” into The Business 23:42 - CEO & “Visionary” Role Responsibilities 30:46 - Aaron On “Jesus First” In His Life 37:02 - Aaron’s Currently Relationship With His Dad 38:37 - The Importance of Failure, As Opportunities For Growth 41:36 - Aaron On Meeting His Wife 43:04 - Lifestyle Adventures & Meeting Ryan Murdock (BiggerPockets) 47:09 - The Keys to GoPod Success 48:09 - The Value of Being A GoBundance Member 50:14 - What’s Next For Aaron in Business? (He bought a prison!) 53:27 - GoBundance Card Game Question 55:05 - Owning an irrigation company, what does Aaron’s lawn look like? 56:22 - How To Connect With Aaron Katerberg Connect with Aaron Katerberg Grapids Website https://grapids.com/contact/ Facebook https://www.facebook.com/aaron.katerberg Email [email protected] Want to watch the Tribe of Millionaires? YouTube: https://www.youtube.com/channel/UCbczkBHANH9ULLQiSt56bQA/ Learn More About Our Tribe! https://www.gobundance.com Watch How To Profit From Your Personal Brand | Mark Lack Ep 241 https://www.youtube.com/watch?v=OLYFjltV69s Want to connect with our community? Instagram: https://www.instagram.com/gobundance Facebook: https://www.facebook.com/gobundance Twitter: https://twitter.com/GoBundance Tribe of Millionaires Podcast by GoBundance is the podcast for healthy wealthy generous people who choose to live epic lives. Each week we connect with featured guests and GoBundance members to bring you the best in our community.