070 : ‘Finding Better Analogies’, with Jose Cruz, Jr

Special guest Jose Cruz, Jr of Integrated Projects joins the podcast to talk about the value he sees in the service he’s created for digitizing “background buildings” and how his team is creating this resource using reality capture technologies, how digital twins of existing building stock has the potential to add value and jumpstart future projects that owners hire design teams and architects for, his Layer Zero analogy, and more.