With John Noble from the British Brands Group

What are the biggest challenges facing British brands? John Noble from the British Brands Group joins Lee and Gwilym to talk all about the work of British Brands Group, how he came to work there (after spending a year riding a Harley Davidson around the USA), the issues of parasitic packaging and why IP is so important to brands. To find out more about British Brands Group take a look at their website.

Om Podcasten

Brilliant inventions, fresh product designs, iconic brand names and artistic creativity are not only the building blocks of successful business - they deliver a better world for us all. But these valuable forms of intellectual property must be protected in order to flourish. We are the Chartered Institute of Patent Attorneys - the UK's largest intellectual property organisation. Our hosts Lee Davies and Gwilym Roberts chat with entrepreneurs, creatives, patent attorneys and the occasional judge about how patents, trade marks, designs and copyright can improve our lives and solve problems for humanity.