Under Armour: How to Put the Customer First

Under Armour’s Director of Merchandising EMEA, Sara Gannon, joins Grace Hill to offer valuable insights into how to bring the best assortment to market through truly understanding your customer.Sara and Grace discuss how to be strategic when it comes to discounting, how to celebrate your most loyal customers, and how Under Armour is approaching innovation and the opportunity in sportswear for women. Plus, Sara reveals how to empower your team in making data-backed decisions to drive profitability and customer-delighting ranges, and the importance of protecting the brand and customer journey in brick-and-mortar stores.For more insights head to our resource section on edited.com Hosted on Acast. See acast.com/privacy for more information.