Under Armour: How to Put the Customer First

Under Armour’s Director of Merchandising EMEA, Sara Gannon, joins Grace Hill to offer valuable insights into how to bring the best assortment to market through truly understanding your customer.Sara and Grace discuss how to be strategic when it comes to discounting, how to celebrate your most loyal customers, and how Under Armour is approaching innovation and the opportunity in sportswear for women. Plus, Sara reveals how to empower your team in making data-backed decisions to drive profitability and customer-delighting ranges, and the importance of protecting the brand and customer journey in brick-and-mortar stores.For more insights head to our resource section on edited.com Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Uncover the opportunities and challenges the retail industry is facing with the sector’s leaders and innovators with Inside Retail.Join EDITED’s Senior Director of Customer Marketing, Grace Hill, for refreshingly fun and forthright conversations at the intersection of retail and technology. In every episode, you’ll hear how leading brands utilise data to maximise results, how they’re overcoming the daily challenges retail is facing and how to always connect with customers.EDITED is the world’s leading Retail Intelligence Platform. Hosted on Acast. See acast.com/privacy for more information.