UX Strategy Sprints with Craig Nishizaki

This week we're talking about UX Strategy, and UX Strategy Sprints. The term UX Strategy gets defined in different ways by experts across our discipline. I like to define UX Strategy at it’s simplest, highest level as identifying business objectives and user needs to create a vision that aligns those two things. And while that might sound simple, getting to that vision for a product or a service is anything but simple. My guest today is Craig Nishizaki, Head of Business for UpTop, a User Experience Design and Development agency based in Seattle. Craig's perspective coming from the business side of UX can really help us understand how to sell and drive the creation of UX Strategies at organizations that might not be familiar with the true value of UX.Connect with CraigLinkedinUpTopCraig Nishizaki is Head of Business for UpTop, a User Experience Design and Development agency based in Seattle.Over the past 12 years Craig has worked on the business-side of UX: in business development, account direction, strategy, and leadership. In that time, Craig has honed his understanding of the value of UX and how to convey that value to business leaders, to help them create change, innovation, and impact for their organizations. Seeing UX through the lens of a business leader, identifying how to reduce friction and create value are what Craig loves about what he does on a daily basis. "Gaining a solid understanding of the problems that a new solution, technology or approach can solve, effectively communicating that value proposition, and seeing our clients realize the positive results really stirs my cocoa!"********If you enjoy this podcast, there are some really simple ways you can help us: follow us on twitter - like and reshare our postssubscribe to the newsletter for updates and bonus contentshare this episode, or any of our episodes, with a friend. rate & review us on Apple Podcast or iTunes on desktop!Listen Apple | Spotify | Google | WebsiteConnect with UX Cake! leigharredondo.com | Facebook | Twitter | Instagram | Linked InSupport this show http://supporter.acast.com/uxcake. Hosted on Acast. See acast.com/privacy for more information.

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UX Cake is helping you become more effective in your UX work and career. Join host Leigh Allen-Arredondo as she speaks with leaders in the field from around the globe, bringing you practical advice to get the best outcomes for your work, your users, and your career in UX. Our guests include well-known leaders like Don Norman and Indi Young, as well as many less globally-known voices with fantastic insights to share, like disability designer & activist Liz Jackson, agile coach & UX champion Shayna Atkins, and UX team experts Mary & David Sherwin.The podcast launched in February 2018 quickly grew an audience of UX pros around the globe. Our aim is to help the growing UX community become stronger and more effective, by sharing the experience and expertise from leaders in the field.Support this show http://supporter.acast.com/uxcake. Hosted on Acast. See acast.com/privacy for more information.