014: Reciprocity, Good Will, and Doing Things Right
Wake Up To Marketing - En podcast af Billy Farrell
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If you've been in marketing for a while, you'll have heard of the principle of reciprocity. You scratch my back, I'll scratch yours. The big problem, of course, is doing things purely so others will reciprocate. There's an evolved and even more powerful way of doing business in today's world. Let's address it...